The business world is constantly changing, and so are the expectations of consumers. You can’t afford to ignore environmental sustainability; it has a direct impact on your bottom line. In fact, the Global Sustainable Tourism Council found that 91{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of consumers consider sustainable practices when purchasing products or services. This means if you aren’t taking steps toward sustainability, your business will likely lose out on opportunities and sales in the long run. So how can you quantify the benefits of going green? Here’s a snapshot:

Understanding the impact of sustainability on your business and the community

It is important to understand the impact of sustainability on your business and the community.

For businesses, sustainability can help drive revenue, reduce costs and improve employee engagement. For communities, it can create jobs and strengthen local economies by increasing productivity and efficiency through resource conservation practices.

Assess the impact of your products and services

When you’re assessing the impact of your products and services on the environment, it helps to first understand how to measure environmental impact. There are several metrics that can be used for this purpose:

  • Carbon footprint–the amount of carbon dioxide produced by an activity or organization over a given period of time (usually expressed in tons).
  • Life cycle assessment (LCA) analysis–a method for evaluating products’ environmental impacts during their entire life cycle from raw material extraction through manufacture, use, maintenance and disposal; also called eco-labelling.
  • Water footprint–the total amount of water consumed by an activity or organization over a given period of time (usually expressed in cubic meters per kilogramme).

Evaluating the financial returns of embracing sustainability

Businesses that embrace sustainability can expect to see the following benefits:

  • Increased revenue
  • Reduced costs
  • Improved employee satisfaction
  • Improved customer satisfaction and brand image (this is especially important for companies with a large customer base)

Understanding the cost of not going green

The cost of not going green

The cost of not going green is a negative impact on the environment. It’s also a negative impact on the community, and an even further-reaching one at that. The cost of not going green for businesses is an economic burden that can be difficult to bear; it’s why many organizations are now seeking ways to reduce their environmental impact without sacrificing their bottom line.

Quantifying the business case for sustainability

Quantifying the business case for sustainability is a challenge. The best way to do this is through case studies and examples, which allow you to see how different organizations have measured up their programs’ successes. But before we jump into those, let’s talk about why quantifying your company’s environmental efforts is so important in the first place.

It’s no secret that sustainability initiatives are becoming more popular every day–and with good reason! They help businesses save money by reducing waste, saving energy, and making better use of resources including water and land (among others). However there are also intangible benefits like improving employee morale as well as attracting new customers who care about these issues themselves

Businesses that embrace sustainable practices can achieve a number of benefits.

By embracing environmental sustainability, you can achieve a number of benefits. These include:

  • Reducing costs. Companies that reduce their carbon footprint can save money on energy bills and other expenses associated with maintaining their operations. They also benefit from reduced operating costs by avoiding waste disposal fees and complying with regulatory requirements for disposing of hazardous materials. For example, UPS has saved $1 billion since 2007 by reducing its fleet’s greenhouse gas emissions by 12{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}. The company expects to save another $2 billion over the next five years as it continues this work.* Improving productivity.* When employees are happy and engaged in their work environment (which is often best achieved through sustainable practices), they’ll be more productive than if they were working in an uninspiring environment where they felt disconnected from their job duties.* Enhancing brand reputation.* Sustainable companies enjoy increased customer loyalty because customers want to support businesses that care about the world around them; these customers also spread positive word-of-mouth recommendations about those companies’ products or services–which leads others into making purchases too! As long as these recommendations continue coming back full circle within social media networks like Twitter/Facebook/Instagram etc., then word travels fast across borders too – especially when conditions aren’t favourable outside our own borders…


Sustainability is a topic that is often talked about, but rarely acted upon. There are many reasons for this, but one of the biggest obstacles is a lack of understanding about how it can benefit businesses and communities. In this article, we’ve tried to take a more holistic approach that looks at both sides of the coin: what’s good for your bottom line (and why), as well as how it affects society as a whole. Hopefully these insights will inspire you to start thinking differently about sustainability–and maybe even reconsider some longheld beliefs about its place in today’s world!